The Pearl Harbor Attack - Free Essay Example

Sample details Pages: 2 Words: 580 Downloads: 1 Date added: 2019/06/26 Category History Essay Level High school Topics: Pearl Harbor Essay Did you like this example? In my opinion, I believe the attack on Pearl Harbor was a surprise. To support my theory, on December 7,1941, two planes came crashing, and the planes were sent at different times on that day. One plane was sent at 8:00 PM while the other was sent at 9:00 PM. Don’t waste time! Our writers will create an original "The Pearl Harbor Attack" essay for you Create order By 1:00 PM, the carriers, that launched the planes from 274 miles off the coast of Oahu, were heading back to Japan. Leaving behind, 2,403 casualties, 188 destroyed planes, and a diminished Pacific Fleet that included either eight damaged or destroyed battleships. In one stroke, the Japanese action silenced the debate that had divided Americans ever since the German defeat of France which left England alone in the fight against the Nazi terror. That horrible day has been a major event that has happened in our world and it has affected the people as well. People to this day question Was the Pearl Harbor a Surprise Attack or Not? I do think so, but that is just my opinion. At the end of the Pearl Harbor attack, it left 2,335 dead and 68 civilians and 1,104 wounded. This was a devastating time for them to process because it was a surprise attack. News of the sneak attack is broadcast to the American public via radio bulletins, with many popular Sunday afternoon entertainment programs b eing interrupted. The news sends a shockwave across the nation and results in a tremendous influx of young volunteers into the U.S. armed forces. The attack also unites the nation behind the President and effectively ends isolationist sentiment in the country. The Japanese strike force turns for home. In the 44 months of war that will follow, the U.S. Navy will sink every one of the Japanese aircraft carriers, battleships and cruisers in this strike force. And when Japan signs the surrender document on Sept. 2, 1945, among the U.S. warships in Tokyo Bay will be a victim of the attack, the USS West Virginia. (National Geographic, Military Times) Couple days later, Japans allies Germany, and Italy had declared war on the United States. Which brought United states to World War 1. Apparently, the surprise was not really a surprise because they knew about the attack. The reason I believe it is a surprise because even if you knew about why didnt you stop their attack, but it is debatable because most countries are more dominant than others which sounds like this situation. President Roosevelt apparently said something about no one is getting into their country and attacking them, and karma hits them hard core! See it was a not a surprise attack apparently! President Franklin D.Roosevelt was warned three days before the attack that the Japanese empire was eyeing up Hawaii with a view to open conflict. (Goddard). So bacascilly, President Roosevelt ignored the fact that the United States was going to get attack. After that President Roosevelt declared war on japan.The European and Southeast Asian became a conflict with the Axis powers, so it was basically Japan, Germany and Italy, united against America, Britain, France, and their Allies. Shortly after 9:00 a.m. on December 8, most Pacific Coast radio stations went live to Washington to cover Franklin Roosevelts speech to a joint session of Congress. Roosevelt announced that the attack on Pearl Harbor was a day that would live in infamy, and he asked Congress for a declaration of war. (Bill Yenne) CITED SOURCE Attack at Pearl Harbor, 1941, EyeWitness to History, www.eyewitnesstohistory.com (1997). The History Place World at war in Europe, www.historyplace.com

The Sixties By David Kaufman - 1563 Words

Jewhooing the Sixties by David Kaufman is a book that examines the Jewish identity of the Jewish people as a whole based on the Jewish celebrities in America and their effect on popular culture, mainly during the first half of the 1960s. During this time, it was very common for people and especially for Jews to follow the habit of citing Jewish celebrities to which Kaufman refers to the name as â€Å"Jewhooing†. This action of jewhooing according to Kaufman â€Å"points to a deeper relationship between Jews and celebrity overall.† (1) As Kaufman takes us through this book he shows the reader four different celebrities during this time that stand out above the others which are Sandy Koufax, Lenny Bruce, Bob Dylan, and Barbara Streisand, all of which are Jewish, and the way they became celebrities within an American context, while at the same time remaining identifiable as Jews but in four different ways. This book allowed me to see the Jewish culture and a period that it was very prominent in that I had never known about before based on the Jewish identities of these celebrities. Kaufman first starts the book by explaining a little into the term of jewhooing and gives a brief description of how it applies to the American Jew. This part transitioned into how the Jews take much pride in their fellow Jews who have â€Å"made it† in American popular culture. This fascinated me greatly due to the fact that we had recently learned about this in class not too long ago and now Kaufman isShow MoreRelatedKnights of Labour1668 Words   |  7 PagesIS IT FAIR TO DISMISS THE KNIGHTS OF LABOR AS HOPELESS DREAMERS WHO ACCOMPLISHED LITTLE? Nahean Nazmul (0862852) Labour Studies 1A03 Spring/Summer 2012 Prof. David Goutor Great success often comes from previous failures. Without failure, greatness can be impossible to attain. 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Computer Security And The Law Essay Example For Students

Computer Security And The Law Essay Computer Security And The LawI. IntroductionYou are a computer administrator for a large manufacturing company. Inthe middle of a production run, all the mainframes on a crucial network grind toa halt. Production is delayed costing your company millions of dollars. Uponinvestigating, you find that a virus was released into the network through aspecific account. When you confront the owner of the account, he claims heneither wrote nor released the virus, but he admits that he has distributed hispassword to friends who need ready access to his data files. Is he liable forthe loss suffered by your company? In whole or in part? And if in part, for howmuch? These and related questions are the subject of computer law. The answersmay very depending in which state the crime was committed and the judge whopresides at the trial. Computer security law is new field, and the legalestablishment has yet to reach broad agreement on may key issues. Advances in computer security law have been impeded by the reluctance onthe part of lawyers and judges to grapple with the technical side of computersecurity issues1. This problem could be mitigated by involving technicalcomputer security professional in the development of computer security law andpublic policy. This paper is meant to help bridge to gap between technical andlegal computer security communities. II. THE TECHNOLOGICAL PERSPECTIVEA. The Objectives of Computer SecurityThe principal objective of computer security is to protect and assurethe confidentiality, integrity, and availability of automated informationsystems and the data they contain. Each of these terms has a precise meaningwhich is grounded in basic technical ideas about the flow of information inautomated information systems. B. Basic ConceptsThere is a broad, top-level consensus regarding the meaning of mosttechnical computer security concepts. This is partly because of governmentinvolvement in proposing, coordinating, and publishing the definitions of basicterms2. The meanings of the terms used in government directives andregulations are generally made to be consistent with past usage. This is not tosay that there is no disagreement over the definitions in the technicalcommunity. Rather, the range of such disagreement is much narrower than in thelegal community. For example there is presently no legal consensus on exactlywhat constitutes a computer3. The term used to establish the scope of computer security is automatedinformation system, often abbreviated AIS. An Ais is an assembly ofelectronic equipment, hardware, software, and firmware configured to collect,create, communicate, disseminate, process, store and control data or information. This includes numerous items beyond the central processing unit and associatedrandom access memory, such as input/output devises (keyboards, printers, etc.)Every AIS is used by subjects to act on objects. A subject is anyactive entity that causes information to flow among passive entities calledobjects. For example, subject could be a person typing commands which transferinformation from a keyboard (an object) to memory (another object),or a process running on the central processing unit that is sending informationfrom a file(an object) to a printer a printer(another object).2Confidentiality is roughly equivalent to privacy.If a subjectcircumvents confidentiality measures designed to prevent its access to anobject, the object is said to be comprised. Confidentiality is the mostadvanced area of computer security because the U.S. Department of Defense hasinvested heavily for many years to find way to maintain the confidentiality ofclassified data in AIS 4. This investment has produced the Department ofDefense trusted computer system evaluation criteria5, alternatively calledthe Orange Book after the color of its cover. The orange book is perhaps thesingle most authoritative document about protecting the confidentiality of datain classified AIS. Integrity measures are meant to protect data form unauthorizedmodification. The integrity of an object can be assessed by comparing itscurrent state to its original or intended state. An object which has beenmodified by a subject with out proper authorization is sad to corrupted.Technology for ensuring integrity has lagged behind that for confidentiality4. This is because the integrity problem has until recently been addressed byrestricting access to AIS to trustworthy subjects. Today, the integrity threatis no longer tractable exclusively through access control. The desire for wideconnectivity through networks and the increased us of commercial off the shelfsoftware has limited the degree to which most AISs can trust acceleratingover the past few years, and will likely become as important a priority asconfidentiality in the future. Availability means having an AIS system and its associated objectsaccessible and functional when needed by its user community. Attacks againstavailability are called denial of service attacks. For example, a subject mayrelease a virus which absorbs so much processor time that the AIS system becomesoverloaded. This is by far the least well developed of the three securityproperties, largely for technical reasons involving the formal verification ofAIS designs4. Although such verification is not likely to become a practicalreality for many years, techniques such as fault tolerance and softwarereliability are used to migrate the effects of denial service attacks. C. Computer Security RequirementsThe three security properties of confidentiality, integrity, andavailability are acvhied by labeling the subjects and objects in an AIS andregulating the flow of information between them according to a predetermined setof rules called a security policy. The security policy specifies which subjectlabels can access which object labels. For example, suppose you went shoppingand had to present your drives license to pick up some badges assigned to you atthe entrance, each listing a brand name. The policy at some stores is that youcan only buy the brand name listed on one of your badges. At the check-out lane,the cashier compares the brand names of each object you want to buy with nameson your badges. If theres a match, she rings it up. But if you choose abrand name that doesnt appear on one of your badges she puts it back on theshelf.You could be sneaky and alter a badge, or pretend to be your neighborwho has more badges than you, or find a clerk who will turn a blind eye. Nodoubt the store would employ a host of measures to prevent you from cheating. The same situation exists on secure computer systems. Security measure areemployed to prevent illicit tampering with labels, positively identify subjects,and provide assurance that the security measures are doing the job correctly. A comprehensive list of minimal requirements to secure an AIS are presented inThe Orange Book5. IIIThe Legal PerspectiveA. Sources Of Computer LawThe three branches of the government, legislative, executive, and judicial,produce quantities of computer law which are inversely proportional to theamount of coordination needed for its enactment. The legislative branch,consisting of the Congress and fifty state legislators, produce the smallestamount if law which is worded in the most general terms. For example, theCongress may pass a bill mandating that sensitive information in governmentcomputers be protected. The executive branch, consisting of the president andnumerous agencies, issues regulations which implement the bills passed bylegislators. Finally, the judicial branch serves as an avenue of appeal anddecides the meaning of the laws and regulations in specific cases. After thedecisions are issued, and in some cases appealed, they are taken as the word ofthe law in legally similar situations. B. Current Views On Computer CrimeCurrently there is no universal argument in the legal community on whatconstitutes a computer crime. One reason is the rapidly changing state ofcomputer technology. For example in 1979, the U.S. Department of justicepublication6 partitioned computer crime into three categories: 1) Computerabuse, the broad range of international acts involving a computer where one ormore perpetrators made or could have made gain and one or victims suffered orcould have suffered a loss. Computer crime, Illegal computer abuse theimplies direct involvement of computers in committing a crime. 3) Computerrelated crimes Any illegal act for which a knowledge of computer technology isessential for successful prosecution. These definitions have become blurred bythe vast proliferation of computers and computer related products over the lastdecade. For example, does altering an inventory bar code at a store constitutecomputer abuse? Should a person caught in such an act be prose cuted both undertheft and computer abuse laws? Clearly, advances in computer technology shouldbe mirrored by parallel changes in computer laws. Another attempt to describe the essential features of computer crimes has beenmade by wolk and Luddy1. They claim that the majority of crimes committedagainst or which the use of a computer can be classified. These crimes areclassified as follows: 1) sabotage, involves an attack against the entirecomputer system, or against its sub components, and may be the product offoreign involvement or penetration by a competitor. 2) Theft of services,using a computer at someone elses expense. 3) Property crime involving thetheft of property by and through the use of a computer. A good definition ofcomputer crime should capture all acts which are criminal and involve computersand only those acts. Assessing the completeness of a definition seemsproblematic, tractable using technical computer security concepts. Mulholland Drive: Camera and sound EssayB. Current Views On Computer CrimeCurrently there is no universal argument in the legal community on whatconstitutes a computer crime. One reason is the rapidly changing state ofcomputer technology. For example in 1979, the U.S. Department of justicepublication6 partitioned computer crime into three categories: 1) Computerabuse, the broad range of international acts involving a computer where one ormore perpetrators made or could have made gain and one or victims suffered orcould have suffered a loss. Computer crime, Illegal computer abuse theimplies direct involvement of computers in committing a crime. 3) Computerrelated crimes Any illegal act for which a knowledge of computer technology isessential for successful prosecution. These definitions have become blurred bythe vast proliferation of computers and computer related products over the lastdecade. For example, does altering an inventory bar code at a store constitutecomputer abuse? Shou ld a person caught in such an act be prosecuted both undertheft and computer abuse laws? Clearly, advances in computer technology shouldbe mirrored by parallel changes in computer laws. Another attempt to describe the essential features of computer crimes has beenmade by wolk and Luddy1. They claim that the majority of crimes committedagainst or which the use of a computer can be classified. These crimes areclassified as follows: 1) sabotage, involves an attack against the entirecomputer system, or against its sub components, and may be the product offoreign involvement or penetration by a competitor. 2) Theft of services,using a computer at someone elses expense. 3) Property crime involving thetheft of property by and through the use of a computer. A good definition ofcomputer crime should capture all acts which are criminal and involve computersand only those acts. Assessing the completeness of a definition seemsproblematic, tractable using technical computer security concepts. IV. ConclusionThe development of effective computer security law and public policycannot be accomplished without cooperation between the technical and legalcommunities. The inherently abstruse nature of computer technology and theimportance of social issues it generates demands the combined talents of both. At stake is not only a fair and just interpretation of the law as it pertains tocomputers, but more basic issues involving the protection of civil rights. Technological developments have challenged these rights in the past and havebeen met with laws and public policies which have regulated their use. Forexample the use of the telegraph and telephone gave rise to privacy lawspertaining to wire communications. We need to meet advances in automatedinformation technology with legislation that preserves civil liberties andestablishes legal boundaries for protecting confidentiality, integrity, andassured service. Legal and computer professionals have a vital role in meetingthis challenge together. REFERENCES1Stuart R. Wolk and William J. Luddy Jr., Legal Aspects of Computer Use Prentice Hall, 1986,pg. 129 2National Computer Security Center,Glossary of Computer Security Terms October 21,1988 3Thomas R. MylottIII, Computer Law for the Computer Professional, Prentice Hall, 1984,p.g. 131.e 4Gasser, Morrie, Building a Secure Computer System VanNostrand, 1988. 5Department of Defense, Department of Defense TrustedComputer System Evaluation Criteria, December 1985 6United StatesDepartment of Justice, Computer Crime, Criminal Justice Resource Manual, 1979COMPUTER SECURITY AND THE LAWI. IntroductionYou are a computer administrator for a large manufacturing company. Inthe middle of a production run, all the mainframes on a crucial network grind toa halt. Production is delayed costing your company millions of dollars. Uponinvestigating, you find that a virus was released into the network through aspecific account. When you confront the owner of the account, he claims heneither wrote nor released the virus, but he admits that he has distributed hispassword to friends who need ready access to his data files. Is he liable forthe loss suffered by your company? In whole or in part? And if in part, for howmuch? These and related questions are the subject of computer law. The a nswersmay very depending in which state the crime was committed and the judge whopresides at the trial. Computer security law is new field, and the legalestablishment has yet to reach broad agreement on may key issues. Advances in computer security law have been impeded by the reluctance onthe part of lawyers and judges to grapple with the technical side of computersecurity issues1. This problem could be mitigated by involving technicalcomputer security professional in the development of computer security law andpublic policy. This paper is meant to help bridge to gap between technical andlegal computer security communities. II. THE TECHNOLOGICAL PERSPECTIVEA. The Objectives of Computer SecurityThe principal objective of computer security is to protect and assurethe confidentiality, integrity, and availability of automated informationsystems and the data they contain. Each of these terms has a precise meaningwhich is grounded in basic technical ideas about the flow of information inautomated information systems. B. Basic ConceptsThere is a broad, top-level consensus regarding the meaning of mosttechnical computer security concepts. This is partly because of governmentinvolvement in proposing, coordinating, and publishing the definitions of basicterms2. The meanings of the terms used in government directives andregulations are generally made to be consistent with past usage. This is not tosay that there is no disagreement over the definitions in the technicalcommunity. Rather, the range of such disagreement is much narrower than in thelegal community. For example there is presently no legal consensus on exactlywhat constitutes a computer3. The term used to establish the scope of computer security is automatedinformation system, often abbreviated AIS. An Ais is an assembly ofelectronic equipment, hardware, software, and firmware configured to collect,create, communicate, disseminate, process, store and control data or information. This includes numerous items beyond the central processing unit and associatedrandom access memory, such as input/output devises (keyboards, printers, etc.)Every AIS is used by subjects to act on objects. A subject is anyactive entity that causes information to flow among passive entities calledobjects. For example, subject could be a person typing commands which transferinformation from a keyboard(an object) to memory (another object),or a process running on the central processing unit that is sending informationfrom a file(an object) to a printer a printer(another object).2Confidentiality is roughly equivalent to privacy.If a subjectcircumvents confidentiality measures designed to prevent its access to anobject, the object is said to be comprised. Confidentiality is the mostadvanced area of computer security because the U.S. Department of Defense hasinvested heavily for many years to find way to maintain the confidentiality ofclassified data in AIS 4. This investment has produced t he Department ofDefense trusted computer system evaluation criteria5, alternatively calledthe Orange Book after the color of its cover. The orange book is perhaps thesingle most authoritative document about protecting the confidentiality of datain classified AIS. Integrity measures are meant to protect data form unauthorizedmodification. The integrity of an object can be assessed by comparing itscurrent state to its original or intended state. An object which has beenmodified by a subject with out proper authorization is sad to corrupted.Technology for ensuring integrity has lagged behind that for confidentiality4. This is because the integrity problem has until recently been addressed byrestricting access to AIS to trustworthy subjects. Today, the integrity threatis no longer tractable exclusively through access control. The desire for wideconnectivity through networks and the increased us of commercial off the shelfsoftware has limited the degree to which most AISs can trust acceleratingover the past few years, and will likely become as important a priority asconfidentiality in the future. Availability means having an AIS system and its associated objectsaccessible and functional when needed by its user community. Attacks againstavailability are called denial of service attacks. For example, a subject mayrelease a virus which absorbs so much processor time that the AIS system becomesoverloaded. This is by far the least well developed of the three securityproperties, largely for technical reasons involving the formal verification ofAIS designs4. Although such verification is not likely to become a practicalreality for many years, techniques such as fault tolerance and softwarereliability are used to migrate the effects of denial service attacks. C. Computer Security RequirementsThe three security properties of confidentiality, integrity, andavailability are acvhied by labeling the subjects and objects in an AIS andregulating the flow of information between them according to a predetermined setof rules called a security policy. The security policy specifies which subjectla

The Most Beautiful Woman in Town Review Essay Example

The Most Beautiful Woman in Town Review Paper Essay on The Most Beautiful Woman in Town The book is not for everyone. Many might offend, and someone even cause stomach cramps. Life without embellishment, richly flavored netsenzurschinoy. Bukowski for a long time they used as an adjective (I was drunk and Bukowski), indicating absolutely peculiar worldview We have long suffered from a very long time -. Almost two thousand years Charles Bukowski is one among the most controversial. American authors. And one of the most interesting and unusual. His work its realism, taken to the extreme. His stories are full of seamy side orgies, drunkenness, violence, meaninglessness of existence. But in this hopeless world, there is a place for art. Art of the same dark and marginal as the surrounding reality. To the hero the only thing that makes sense is honesty. In relation to themselves and the world. He wanted to know undisguised truth of life. This is due to the fact that the work of Bukowski filled with disgust for everything superficial, but protects the public. Therefore, in his stories almost always have a place to love and hate. We will write a custom essay sample on The Most Beautiful Woman in Town Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Most Beautiful Woman in Town Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Most Beautiful Woman in Town Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Now about the publication. Chapters are structured thematically: love, death, art and so on. The translation is done at a good level, Viktor Kogan. It is worth noting intentional disregard of punctuation (why be distracted by all there point when the important essence of the thought). I do not believe you can change the world for the better. I believe that it is possible to try to not make it worse. Before reading the book I recommend to familiarize with the interview, which gave Charles. So it will be easier to understand, and perhaps take the author.

Hi Marisa, Essays - , Term Papers, Research Papers

Hi Marisa, How are you doing? I'm emailing you about my future in Campus Ambassadors. In the next year I will be graduating with my Bachelors degree. God has really showed me that Campus Ambassadors is where he wants me, so after that year I will be going fulltime. He has also put a couple of different options in my path. One is running the MCC Campus Ambassadors and second is planting a new ministry in Florida at a college that does not have any Christian clubs. During this year I want to raise beyond my Intern package so I will be able to get on campus without having to take time off. The reason I'm telling you this is because I don't have many contacts because I spent many years in foster care moving around and don't have any solid people from when I was younger. One way many missionaries like myself get those contacts is through

Case 3 Ben and Jerrys Essays

Case 3 Ben and Jerrys Essays Case 3 Ben and Jerrys Essay Case 3 Ben and Jerrys Essay In this case we are introduced to an ice cream company named Ben Jerry’s. Founded in 1978 in Vermont, this once small time ice cream shop has developed into one of the world’s largest ice cream producers with sales in excess of $237 million as of 2000. Ben Cohen and Jerry Greenfield’s unique relationship has proved successful for the past 30 years in part because of their social consciousness and their down-to-earth attitudes. This article is divided mainly into two parts; first the author summarizes the social consciousness of Ben Jerry’s Homemade and how it has led to their success in their industry. Secondly the author goes into detail about the offers that have been made for the ice cream giant by numerous companies and investment firms that were in the running to buy out Ben Jerry’s Homemade. We begin by discussing the social responsibility that Ben Jerry’s has been known for over 30 years now. Their three-part mission statement focuses on their product as well as the economic and social impact of their company, not only locally but also nationally and internationally. It becomes apparent that founders Cohen and Greenfield worry about more than just their bottom line. In an interview Cohen was quoted as being indifferent about the company’s stock prices and how the market had treated Ben Jerry’s as a whole: â€Å"I think the stock market goes up and down, unrelated to how a company is doing† (Bruner 43). This laid back attitude describes Cohen and Greenfield’s philosophy in a nutshell. It seems that they believe if you run a business efficiently and ethically, profits and success will soon follow. This has certainly been the case in spite of all the money the company donates and gives back to the respective communities in which the businesses thrive. They use cause-related marketing to show consumers that what they are doing during the production of their product is helping reduce their impact on the environment. It is one thing to â€Å"greenwash† and act as if the company really values these environmental issues, but according to this article Ben Jerry’s Homemade has really taken these issues to heart. The second part of the article focuses on the tender offers made to purchase Ben Jerry’s Homemade. The article describes four main players in the potential purchase of the ice cream company. Included are Dreyer’s-Grand, Unilever, Meadowbrook Lane Capital and Chartwell Investments. Althought the article does not say if any of these proposed deals panned out, it did go into detail about some of the numbers in the deals. At the time of the offers Ben Jerry’s Homemade was selling for about $21/share. Offers ranged from a $31/share stock purchase to a $36/share cash buyout, both well over the $21/share that the shares were selling for before the offer announcement. We are left with a scene of Henry Morgan, a member of the board of Ben Jerry’s Homemade, during his flight to Vermont for a board meeting to discuss the future of the company. In the meeting the board of directors would undoubtedly decide the fate of the independent company and try to figure out if accepting one of these offers would in fact create shareholder value which the company had not previously been doing according to their average return on shareholder’s equity.

Look under my guidelines file Essay Example | Topics and Well Written Essays - 750 words

Look under my guidelines file - Essay Example Here are five great advertisers’ capturing tricks that will amaze you. First, have you ever wondered why advertisers place the products and objects being promoted on the right hand of the promoting artists? I bet you have never realized this fact. What this achieve is the power to identify with. Majority of people in the world, as so is in every random population, are right-handed. Having the object being promoted, say a new drink, held in the right-hand makes the advertisement easy to identify with for a large portion of the population. It makes the audience feel that they can also comfortably do the same. This is as opposed to having them imagine a drink in their non-predominant hand. Try to imagine a popular drink advertisement with the product in your left hand. It feels awkward, doesn’t it? Buying is all about decision. Whether planned or impulsive, decisions arise from a attraction of the mind. One great trick that elicit decision is emotions. Advertisers bring out the emotional attraction in advertisements through the use of color. Different colors call for different emotions. When it is red, excitement and happiness is expected. When blue, serenity and some level of seriousness is expected. Similarly, when it is green, healthy and freshness are the audience’s expectations. Think of an advertisement for fresh vegetables done in brown. It seems wrong from the start. Advertisers know what you perceive to be right and expected. They will use this to their advantage and you will find yourself buying the product. Advertisers are also known to create simple threats that are rather innocent per se. For instance, a basic product may be labeled ‘must have’. To create the threat aspect, a limited offer of reduced price is imposed. A label like â€Å"For Today Only† will be embedded to ensure instant purchase by all those who see the advertisement. However, have you ever gone back to a store that had a â€Å"For Today Only†