Hi Marisa, Essays - , Term Papers, Research Papers

Hi Marisa, How are you doing? I'm emailing you about my future in Campus Ambassadors. In the next year I will be graduating with my Bachelors degree. God has really showed me that Campus Ambassadors is where he wants me, so after that year I will be going fulltime. He has also put a couple of different options in my path. One is running the MCC Campus Ambassadors and second is planting a new ministry in Florida at a college that does not have any Christian clubs. During this year I want to raise beyond my Intern package so I will be able to get on campus without having to take time off. The reason I'm telling you this is because I don't have many contacts because I spent many years in foster care moving around and don't have any solid people from when I was younger. One way many missionaries like myself get those contacts is through

Case 3 Ben and Jerrys Essays

Case 3 Ben and Jerrys Essays Case 3 Ben and Jerrys Essay Case 3 Ben and Jerrys Essay In this case we are introduced to an ice cream company named Ben Jerry’s. Founded in 1978 in Vermont, this once small time ice cream shop has developed into one of the world’s largest ice cream producers with sales in excess of $237 million as of 2000. Ben Cohen and Jerry Greenfield’s unique relationship has proved successful for the past 30 years in part because of their social consciousness and their down-to-earth attitudes. This article is divided mainly into two parts; first the author summarizes the social consciousness of Ben Jerry’s Homemade and how it has led to their success in their industry. Secondly the author goes into detail about the offers that have been made for the ice cream giant by numerous companies and investment firms that were in the running to buy out Ben Jerry’s Homemade. We begin by discussing the social responsibility that Ben Jerry’s has been known for over 30 years now. Their three-part mission statement focuses on their product as well as the economic and social impact of their company, not only locally but also nationally and internationally. It becomes apparent that founders Cohen and Greenfield worry about more than just their bottom line. In an interview Cohen was quoted as being indifferent about the company’s stock prices and how the market had treated Ben Jerry’s as a whole: â€Å"I think the stock market goes up and down, unrelated to how a company is doing† (Bruner 43). This laid back attitude describes Cohen and Greenfield’s philosophy in a nutshell. It seems that they believe if you run a business efficiently and ethically, profits and success will soon follow. This has certainly been the case in spite of all the money the company donates and gives back to the respective communities in which the businesses thrive. They use cause-related marketing to show consumers that what they are doing during the production of their product is helping reduce their impact on the environment. It is one thing to â€Å"greenwash† and act as if the company really values these environmental issues, but according to this article Ben Jerry’s Homemade has really taken these issues to heart. The second part of the article focuses on the tender offers made to purchase Ben Jerry’s Homemade. The article describes four main players in the potential purchase of the ice cream company. Included are Dreyer’s-Grand, Unilever, Meadowbrook Lane Capital and Chartwell Investments. Althought the article does not say if any of these proposed deals panned out, it did go into detail about some of the numbers in the deals. At the time of the offers Ben Jerry’s Homemade was selling for about $21/share. Offers ranged from a $31/share stock purchase to a $36/share cash buyout, both well over the $21/share that the shares were selling for before the offer announcement. We are left with a scene of Henry Morgan, a member of the board of Ben Jerry’s Homemade, during his flight to Vermont for a board meeting to discuss the future of the company. In the meeting the board of directors would undoubtedly decide the fate of the independent company and try to figure out if accepting one of these offers would in fact create shareholder value which the company had not previously been doing according to their average return on shareholder’s equity.

Look under my guidelines file Essay Example | Topics and Well Written Essays - 750 words

Look under my guidelines file - Essay Example Here are five great advertisers’ capturing tricks that will amaze you. First, have you ever wondered why advertisers place the products and objects being promoted on the right hand of the promoting artists? I bet you have never realized this fact. What this achieve is the power to identify with. Majority of people in the world, as so is in every random population, are right-handed. Having the object being promoted, say a new drink, held in the right-hand makes the advertisement easy to identify with for a large portion of the population. It makes the audience feel that they can also comfortably do the same. This is as opposed to having them imagine a drink in their non-predominant hand. Try to imagine a popular drink advertisement with the product in your left hand. It feels awkward, doesn’t it? Buying is all about decision. Whether planned or impulsive, decisions arise from a attraction of the mind. One great trick that elicit decision is emotions. Advertisers bring out the emotional attraction in advertisements through the use of color. Different colors call for different emotions. When it is red, excitement and happiness is expected. When blue, serenity and some level of seriousness is expected. Similarly, when it is green, healthy and freshness are the audience’s expectations. Think of an advertisement for fresh vegetables done in brown. It seems wrong from the start. Advertisers know what you perceive to be right and expected. They will use this to their advantage and you will find yourself buying the product. Advertisers are also known to create simple threats that are rather innocent per se. For instance, a basic product may be labeled ‘must have’. To create the threat aspect, a limited offer of reduced price is imposed. A label like â€Å"For Today Only† will be embedded to ensure instant purchase by all those who see the advertisement. However, have you ever gone back to a store that had a â€Å"For Today Only†